RALEIGH – On Tuesday, Roy Cooper announced the Make Stuff Cost Less campaign to highlight how stuff costs too much. Beginning next week, the Cooper campaign will host events across North Carolina focused on lowering costs and how as a U.S. Senator, Roy will fight for working families.
Winston-Salem Chronicle: Roy Cooper Announces “Make Stuff Cost Less” Campaign
- Framing affordability as the defining issue for working families, former Gov. Roy Cooper on Tuesday announced a new statewide effort he calls the “Make Stuff Cost Less” campaign, pledging to confront rising household expenses and what he described as “chaos in Washington” as he seeks election to the U.S. Senate.
- The campaign theme centers on affordability — an issue that has cut across party lines as families across North Carolina continue to grapple with higher housing prices, rising insurance premiums and increased food costs.
- For many households, wage growth has not kept pace with inflation over the past several years, placing pressure on family budgets.
- By centering his campaign on cost-of-living concerns, Cooper is positioning himself in a debate likely to dominate the 2026 Senate race.
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